Folklore style is having a moment.
Folklore motifs used to live in storybooks and heirlooms, but in recent years they’re everywhere—in the clothes we wear, the homes we decorate, and the crafts we love.
From Netflix fantasy series to embroidered capes on fashion-week runways, designers and storytellers are reaching back to the forest for inspiration.
A look at recent folklore trends
🏡 Home decor
Homes & Gardens highlighted “folk layering,” suggesting a mix of embroidery, pattern, and handmade textiles for getting a lived-in storybook look to a home. They predict seeing more carved wood, stylized florals, and cottage-inspired color palettes.
👗 Fashion
In July, Marie Claire reported 2025 runways leaning into embroidery: floral and fauna motifs, crewelwork, and folk-inspired embellishments stitched into modern silhouettes. When designers turn to these heritage crafts, they add texture and even storytelling into fashion.
🎬 Books & streaming
Folklore keeps showing up in what we watch and read. Netflix is full of it lately—Kaos, Wolf King, and The Witcher all dip into ancient myths and storybook worlds. And if your reading pile leans toward stories with roots and romance, Outlander and other folklore-touched sagas show just how lasting this love for heritage storytelling really is.
If you’re ready for your everyday world to hold more story and handmade meaning, spend time stitching one of these folklore designs.
The natural world has always been our oldest storyteller. Branch, wing, and pattern carried meaning long before words did.
Moths brings the night version of that story—wings patterned like field-journal sketches and stitched in rich, easy-to-love colors.
Tree of Life reimagines the ancient symbol through mid-century geometry—circles filled with rhythmic patterns and birds built from simple forms, all stitched in calming repetition.
These designs feel like scenes from the same forest—each one filled with animals, acorns, and patterns that hint at old tales and quiet woods.
Forest Fox features a pair of foxes among mushrooms and pinecones, framed by a tartan border and hunting horns that bridge fall and holiday stitching.
Squirrels & Acorns has two back-to-back squirrels surrounded by oak leaves and a wheat sheaf, a balanced design that’s satisfying to
🐇 The little bunny—stitched from our Stick & Stitch motifs—fits right in with its patchwork fills and woodland colors.
Potions Pantry feels like it could’ve come straight from a cottage shelf—jars of herbs, roots, and curiosities lined up under candlelight. Each bottle and label connects back to the old ways of foraging, preserving, and making by hand.
Both of these designs remind us how nature’s patterns connect to stories that have been told for centuries.
Ursa Duet has you stitch two bears under a starlit sky behind a gingerbread-style cottage. It hints at winter folklore without being limited to the holidays—a satisfying mix of classic stitches and calm symmetry.
Mushrooms focuses in closer: geometric fills inspired by old blackwork techniques turn a woodland cluster into an engaging, texture-filled project. It’s a design that makes you feel part of those older, hand-drawn naturalist traditions as you stitch.
Fox & Horn Sampler brings together the symbols of old countryside tales—foxes, acorns, hunting horns, and pinecones—arranged in a banded layout that’s fun to stitch and easy to display. A tartan border and warm reds and greens give it a nod to the season without locking it to any one holiday.
When you stitch it, you’re part of the long tradition of turning everyday images into patterns that tell a story—one line, one color, one stitch at a time.
-sometimes whimsical, sometimes wise, always relaxing to work on.
Click here to get your own hoop, threads, and folklore-inspired stitched story.
From Autumn Woods to Christmas Hearth
Embroidery kits and patterns that bring woodland stories and seasonal warmth—made to stitch, style, and treasure through fall and the holidays.
